The SSI Orbit Podcast – Self-Sovereign Identity, Decentralization and Digital Trust cover image

#59 - The Future of Digital Customer Relationships (with Jamie Smith)

The SSI Orbit Podcast – Self-Sovereign Identity, Decentralization and Digital Trust

CHAPTER

Shifting from Quantity to Quality in Advertising and the Potential of a New Customer Endpoint

This chapter explores the drawbacks of traditional mass marketing strategies and the advantages of targeting a smaller group of interested individuals. It also highlights the importance of personalized messaging and discusses the potential for a new customer endpoint channel.

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