DTC Podcast
Ep 485: How Soberish Built a $1M+ DTC Brand Without Ads
Feb 24, 2025
Kim Gamez, founder of Soberish, transformed her passion for non-alcoholic products into a thriving DTC brand, racking up over $1M in sales without paid ads. She discusses crafting viral content on TikTok and Instagram, turning organic reach into a marketplace success. Kim emphasizes the importance of humor in engagement and the power of community-driven marketing. She highlights the benefits of repurposing content and shares insights on navigating the challenges of selling hemp-derived products in a competitive landscape.
30:19
Episode guests
AI Summary
AI Chapters
Episode notes
Podcast summary created with Snipd AI
Quick takeaways
- Building authentic connections with the audience through relatable content significantly enhances engagement and conversion rates over time.
- Leveraging social media analytics allows brands to refine their marketing strategies and boost performance without relying on paid advertising.
Deep dives
Engaging with the Audience
Building a connection with the audience is crucial for success. This involves imagining that there's a friend on the other side of the camera, creating relatable content that encourages viewers to comment and share. The approach of consistently appearing in front of customers helps to convert them over time, with many customers revealing they purchase after seeing recent content. By envisioning a personal connection, the content becomes more authentic and engaging.
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
