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Kim Gamez

Founder of Soberish, a DTC brand selling non-alcoholic and hemp-derived products. Scaled her business to over $1M in sales in under a year through organic social media marketing.

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Feb 24, 2025 • 30min

Ep 485: How Soberish Built a $1M+ DTC Brand Without Ads

Kim Gamez, founder of Soberish, transformed her passion for non-alcoholic products into a thriving DTC brand, racking up over $1M in sales without paid ads. She discusses crafting viral content on TikTok and Instagram, turning organic reach into a marketplace success. Kim emphasizes the importance of humor in engagement and the power of community-driven marketing. She highlights the benefits of repurposing content and shares insights on navigating the challenges of selling hemp-derived products in a competitive landscape.