Product Agility Isabel Novais Machado: Designing Privacy by Default: Why Cookie Banners Can't Be the Future - Productized 2025 TalkInTen
Nov 18, 2025
In this engaging discussion, Isabel Novais Machado, Design Director at UserCentrics, delves into the evolving landscape of privacy design. She highlights the shortcomings of cookie banners, calling them mere band-aids rather than sustainable solutions. Isabel emphasizes the shift towards consent management platforms (CMPs) as tools that prioritize user value and collaboration. She also shares insights on generational attitudes towards privacy, advocating for co-creation and more human-centered approaches in designing better privacy experiences.
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Users Ignore Data Use By Default
- Users rarely understand or actively manage how websites use their data.
- Isabel observed this pattern through UX research while learning privacy work at UserCentrics.
The Web Shifted Into A Data Economy
- The web evolved from a largely untracked space into a data-driven ecosystem enabling micro‑targeting.
- Isabel frames this shift as both powerful for customization and problematic for privacy.
Automate Consent Discovery And Controls
- Build CMPs that automate scanning and categorizing trackers so teams avoid manual compliance work.
- Offer clear accept/deny/customize controls to simplify consent management for website owners and users.