Isabel Novais Machado

In this engaging discussion, Isabel Novais Machado, Design Director at UserCentrics, delves into the evolving landscape of privacy design. She highlights the shortcomings of cookie banners, calling them mere band-aids rather than sustainable solutions. Isabel emphasizes the shift towards consent management platforms (CMPs) as tools that prioritize user value and collaboration. She also shares insights on generational attitudes towards privacy, advocating for co-creation and more human-centered approaches in designing better privacy experiences.