Coach Em Up Podcast Building a Sustainable Fitness Career with ANDREW COATES | Ep. 86
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Oct 21, 2025 In this engaging discussion, Andrew Coates, a seasoned fitness industry veteran and podcaster, shares insights on building a sustainable coaching career. He emphasizes the importance of authentic relationships over mere networking and offers practical advice for new coaches navigating the evolving landscape of online versus in-person training. Andrew discusses the shift in the fitness industry due to social media, warns against the pitfalls of chasing fame, and highlights the significance of consistent presence in creating opportunities. His tips are a must for aspiring coaches!
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Show Up And Serve First
- Show up consistently at events and support peers without expectation to build lasting industry relationships.
- Be of service first and credibility and opportunities will follow over time.
Writing Opened Doors
- Andrew got writing gigs by pitching and consistently delivering articles to T Nation and other outlets.
- That steady output opened doors to larger publications and industry opportunities.
Gatekeepers Shifted To Platforms
- Social media removed traditional gatekeepers so anyone can publish, but platforms curate visibility differently than old outlets.
- This parallels music industry shifts where curated channels once decided who became known.
