AI Snips
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Sharper Image Advertising Anecdote
- Seth Godin recounts his naive excitement when The Sharper Image offered to feature his software in their catalog.
- He then discovered it was a paid advertising pitch, revealing the catalog as an advertising vehicle, not a pure merchant selection.
Merchant Incentives Affect Consumer Service
- Merchants who own the products they sell promote their own goods to protect their investments.
- This involvement can lead merchants to serve their organization’s interests more than customers'.
Co-op Advertising Creates Conflict
- Co-op advertising lets merchants get paid by vendors to feature products, influencing what the catalog promotes.
- This shifts the merchant's focus from what customers want to what vendors pay to promote.