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Akimbo: A Podcast from Seth Godin

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Amazon's Incentives Aren't Satisfying Consumers

The magazine's a hundred pages long. And i think i can tell you, without fear of exposing my taste, it's not very well done. Wasn't done by a world class graphic designer. It's not laid out very well. And the products that arein ide of it, and there's more than 400 of them aren't laid out in a way that feels organic or compelling. No what this catalogue is laid out to do is make it easy to sell all 400 of those slots. So youe got 400 slots, and you're someone at the scale of amazon, you can bet you are charging these companies a fortune to be in this catalogue. And suddenly, am

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