Business Wars Gucci vs Louis Vuitton | Ready-to-Wear | 3
Jul 13, 2022
The podcast dives into the turbulent world of luxury fashion, contrasting Gucci's rise under the audacious Tom Ford with Louis Vuitton's strategic pivot led by Marc Jacobs. As economic tensions plague the market, Gucci faces internal chaos and financial struggles, prompting CEO Domenico De Sole to worry about a potential buyout. Tensions flare in this fierce rivalry as both brands grapple with innovation and tradition, each aiming to dominate the ready-to-wear market with bold designs and ambitious visions.
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Ford's Unconventional Debut
- Tom Ford's debut menswear collection at Gucci featured unconventional designs like velvet suits and metallic moccasins.
- The unexpected collection was a surprise hit with the fashion industry.
Clash of Egos at Gucci
- Domenico De Sole and Tom Ford clashed over De Sole's presence in Ford's design meeting.
- They reached an agreement: De Sole manages the business, and Ford controls the design.
Louis Vuitton's Image Problem
- The O.J. Simpson trial negatively impacted Louis Vuitton's image due to the focus on a Louis Vuitton suitcase.
- This worsened pre-existing image problems caused by oversaturation of the LV monogram and counterfeiting.
