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Gucci vs Louis Vuitton | Ready-to-Wear | 3

Business Wars

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Rivalry and Resilience: The Gucci-LV Showdown

This chapter explores the fierce competition between Gucci and Louis Vuitton in the mid-1990s, focusing on Tom Ford’s assertive leadership at Gucci. It also highlights the challenges Louis Vuitton faces from a damaging public relations crisis amid their struggles for brand supremacy.

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