Fintech Insider Podcast by 11:FS 900. Insights: How embedded finance is transforming businesses
Sep 26, 2024
Natalie Wexler, VP of Platform Offering Strategy at Adyen, and Jason Downing, SVP of Product Management at Epos Now, dive into the world of embedded finance. They discuss how it streamlines transactions for small businesses, enhances customer experiences, and integrates financial tools into platforms. The conversation covers the evolution of financial services, the importance of bundling banking with payment solutions, and the future of payments catalyzed by AI. They also highlight how companies can thrive by building strong customer relationships through innovative financial strategies.
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Defining Embedded Finance
- Embedded finance integrates financial products directly into platforms, allowing businesses to manage finances within their operational environment.
- This creates a sticky, one-stop shop experience with products like loans, bank accounts, and card issuing all tailored to small business needs.
Embedded Finance Empowers SMBs
- Embedded finance offers crucial benefits like speed, control, and visibility, letting small businesses focus on running rather than managing finances.
- Products including capital loans, business accounts, and issued cards empower quick access and controlled use of funds.
Addressing SMB Pain Points
- Small businesses face common pain points such as lack of time and complexity in managing finances and operations.
- Platforms like Epos Now provide integrated tools to give businesses more time and control, helping them monitor cash flow and take appropriate financial actions proactively.