Fintech Insider Podcast by 11:FS cover image

Fintech Insider Podcast by 11:FS

900. Insights: How embedded finance is transforming businesses

Sep 26, 2024
Natalie Wexler, VP of Platform Offering Strategy at Adyen, and Jason Downing, SVP of Product Management at Epos Now, dive into the world of embedded finance. They discuss how it streamlines transactions for small businesses, enhances customer experiences, and integrates financial tools into platforms. The conversation covers the evolution of financial services, the importance of bundling banking with payment solutions, and the future of payments catalyzed by AI. They also highlight how companies can thrive by building strong customer relationships through innovative financial strategies.
40:17

Podcast summary created with Snipd AI

Quick takeaways

  • The integration of embedded finance enables small businesses to streamline financial management, enhancing convenience and fostering client loyalty.
  • As the demand for integrated financial services grows, platforms that adopt robust embedded finance solutions will deepen relationships with their customers.

Deep dives

Definition and Importance of Embedded Finance

Embedded finance refers to the integration of financial service products into platforms, allowing businesses to manage financial transactions within their own environments. This integration enables small businesses to have a one-stop shop for managing their finances, which includes services such as working capital loans, business bank accounts, and card issuing. The primary advantage is that it simplifies the overall financial experience for customers, allowing them to focus more on running their businesses rather than managing finances. This emphasis on convenience creates stronger relationships between platforms and their clients, fostering loyalty and reliance on these services.

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