Natalie Wexler, VP of Platform Offering Strategy at Adyen, and Jason Downing, SVP of Product Management at Epos Now, dive into the world of embedded finance. They discuss how it streamlines transactions for small businesses, enhances customer experiences, and integrates financial tools into platforms. The conversation covers the evolution of financial services, the importance of bundling banking with payment solutions, and the future of payments catalyzed by AI. They also highlight how companies can thrive by building strong customer relationships through innovative financial strategies.