AI Explored AI for eCommerce: Putting AI to Work to Sell Products
6 snips
Sep 24, 2024 
In this engaging discussion, Sharon Gai, an e-commerce strategist and author, shares her journey from Alibaba to becoming a leading figure at Pattern, the largest third-party Amazon seller. She dives into the transformative power of AI in e-commerce, highlighting its potential for hyper-personalization, predictive analytics, and even AI-driven live streaming. Sharon also explains how small businesses can utilize AI for effective marketing and optimized conversion rates, emphasizing the importance of adapting AI tools to maximize sales.
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AI Discovery at Tmall
- Sharon Gai's AI journey began in 2017 while working at Tmall, Alibaba's e-commerce platform.
- Witnessing a new AI design tool's ability to instantly change image backgrounds sparked her interest in AI's potential.
AI-Powered Personalization
- AI-driven personalization in e-commerce allows businesses to anticipate customer needs.
- This can lead to a future where orders are fulfilled without explicit customer interaction.
AI for Small Businesses
- Small businesses can leverage AI personalization through email marketing tools like Mailchimp or Movable Ink.
- These tools segment customers based on behavior, enabling targeted messaging at each stage.
