In this engaging discussion, Sharon Gai, an e-commerce strategist and author, shares her journey from Alibaba to becoming a leading figure at Pattern, the largest third-party Amazon seller. She dives into the transformative power of AI in e-commerce, highlighting its potential for hyper-personalization, predictive analytics, and even AI-driven live streaming. Sharon also explains how small businesses can utilize AI for effective marketing and optimized conversion rates, emphasizing the importance of adapting AI tools to maximize sales.
