The So What from BCG
How Marketing Can Change Your Mind
Dec 6, 2023
Discover the power of precision branding through deep psychology and associations with the brand. Learn how startups can win against industry giants by investing in digital technology. Explore effective marketing campaigns, the influence of first-fast response in advertising, and the importance of measuring marketing effectiveness and long-term investment.
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Quick takeaways
- Companies can create positive associations with their brand by leveraging deep psychology and precision digital technology.
- Smaller startups can compete with larger brands by utilizing precision digital techniques to reach specific audience segments and establish personalized connections with customers through digital channels.
Deep dives
Brand Identity: A Key to Growth and Competitive Advantage
Having a strong brand is crucial for product differentiation and attracting consumer spending. Companies that prioritize their brand identity experience significant growth and gain a competitive edge. Adaptability is essential in today's rapidly changing environment, as brands must remain relevant and engaging. Successful marketing involves creating clear associations between the brand and consumer needs, triggering fast and effortless responses. The Apple Watch serves as an example of effective branding by associating unique features, such as automatic emergency calling, with solving specific problems.
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