AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
4min chapter
How Marketing Can Change Your Mind
The So What from BCG
Measuring Marketing Effectiveness and Long-Term Investment
This chapter explores the significance of measuring marketing efforts and its impact on brand association. It discusses measuring first-fast response, brain responses, and modeling consumer response over time. Key takeaways for marketers are emphasized, including focusing on areas of expertise, targeted messaging for new customers, and consistent long-term investment.
00:00
Transcript
Episode notes
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode