Real Estate Insiders Unfiltered Agent Series 11 - The Leads Don't Suck, You Suck: An Unfiltered Guide to Online Lead Conversion
Nov 10, 2025
Parker Pemberton, a real estate entrepreneur, and Liz Rein, a former attorney turned real estate leader, share their inspiring journey of resilience and entrepreneurship. They discuss their bold transition to an independent brokerage and their innovative 'elective services' model that enhances agent productivity. Key insights include the importance of online leads, the need for agents to be discoverable on AI platforms like ChatGPT, and how Zillow’s Showcase can significantly boost listing visibility. Their candid reflections on failure and mindset will motivate any aspiring real estate professional.
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From Golf To Lawns To Real Estate
- Parker entered real estate as a second-generation agent after a failed golf career and early struggles in the field.
- He rebuilt by mowing lawns, learning sales by door-knocking, and later returned to real estate with renewed focus.
Attorney Turned Real Estate Leader
- Liz left a 10-year law career for flexibility to raise her kids and joined Parker initially as an admin.
- Her role evolved into leadership as she found work that aligned with her personal life and values.
Delegate To Scale Faster
- Get yourself off the mower: stop doing tasks others can do so you can focus on acquisition and growth.
- Delegate operational work early to scale profitably instead of burning out doing everything yourself.
