Parker Pemberton

Parker Pemberton, a real estate entrepreneur, and Liz Rein, a former attorney turned real estate leader, share their inspiring journey of resilience and entrepreneurship. They discuss their bold transition to an independent brokerage and their innovative 'elective services' model that enhances agent productivity. Key insights include the importance of online leads, the need for agents to be discoverable on AI platforms like ChatGPT, and how Zillow’s Showcase can significantly boost listing visibility. Their candid reflections on failure and mindset will motivate any aspiring real estate professional.