Gina Bianchini, Founder and CEO of Mighty Networks, is an expert in building online communities. In this conversation, she explores the power of a clear mission, emphasizing the distinction between 'why' and 'how.' Gina discusses the evolution of community platforms and the importance of creative expression. She highlights the network effect as a catalyst for growth within creator-led spaces, advocating for ad-free environments that foster storytelling. Ultimately, she reveals how understanding your mission can enhance engagement and collaboration among all stakeholders.
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question_answer ANECDOTE
Early Inspiration
Gina Bianchini grew up in a tight-knit community that encouraged unique pursuits.
This inspired her interest in online communities and network effects.
insights INSIGHT
Network Effects and Mastery
Network effects, where value increases with each new member, drive successful platforms.
Bianchini believes this applies to communities focused on mastery and shared learning.
insights INSIGHT
Mighty Networks Vision
Mighty Networks aims to empower creators by enabling them to build ad-free, mobile-first, and creator-led communities.
These communities focus on shared learning and transformation.
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In 'Start with Why', Simon Sinek introduces the concept of 'The Golden Circle', which consists of 'Why', 'How', and 'What'. He argues that successful leaders and organizations start with their purpose or 'Why', which inspires loyalty and trust. Sinek uses examples such as Apple, Martin Luther King Jr., and the Wright Brothers to illustrate how this approach can lead to significant influence and success. The book emphasizes the importance of leadership and purpose in inspiring others and achieving long-term success.
Gina Bianchini: Mighty Networks
Gina Bianchini is the Founder & CEO of Mighty Networks*. She is an expert on network effects. Mighty Networks is a pivot from the enterprise-only platform Mightybell, which powered communities for Intuit, American Express, and the Bill and Melinda Gates Foundation.
Mighty Networks has unlocked the opportunity to elevate the rapidly growing world of creators with a purpose. Gina and Mighty Networks have been featured in Fast Company, Wired, Vanity Fair, Bloomberg, and The New York Times.
In this conversation, Gina and I discussed the importance of a big, specific mission for an organization. In addition, the necessity to stay dedicated to that mission, especially during difficult times. Plus, she remindes us of the value in bringing all stakeholders along with that mission.
Key Points
We are a master class in having a mission and deciding it is important no matter what is happening elsewhere.
Mission and Purpose
Mission and purpose need to be big — and be specific.
Make a clear distinction between “why” and “how.”
Engage all stakeholders with the mission, including customers, contractors, and vendors.
Resources Mentioned
Mighty Networks*
Related Episodes
Start With Why, with Simon Sinek (episode 223)
How to Create a Vivid Vision, with Cameron Herold (episode 345)
How to Clarify What’s Important, with Ron Williams (episode 410)
Seven Tools to Create Margin and a New Podcast (episode 411)
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