Fragrance Apothecary: The Magic + Science Of Scent, Ritual & Energy | Yasmin Sewell
Apr 10, 2025
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Yasmin Sewell, founder of the energetic wellness brand Vyrao and a former fashion director, shares her transformation into an energy healer. She discusses the powerful connection between fragrance and emotional well-being, revealing how specific scents can influence mood and energy. Yasmin also delves into her journey of blending artistic fragrance creation with holistic healing practices like Reiki and Ayurveda. Insights about integrating crystals into scent and the transformative nature of personalized fragrances highlight her unique approach to wellness.
Yasmin Sewell emphasizes the transformative power of scent, highlighting how specific fragrances can enhance emotional well-being and energy levels.
The podcast discusses the unique approach of Vyrao, where fragrances are formulated with intentionality to align with individual moods and intentions.
Sewell shares her journey of embracing psychic abilities and intuition, encouraging mindfulness to foster a deeper connection to one’s inner self.
Deep dives
Reclaiming Health through Inflammation Awareness
A common issue plaguing many individuals is inflammation, which can manifest in various health problems such as brain fog, fatigue, and digestive issues. A proposed solution to combat inflammation is the Autoimmune Health Reset, a program designed to assist those on the autoimmune inflammation spectrum. This program makes functional medicine accessible through a simple at-home urine test that measures oxidative stress, a key component of inflammation. Additionally, an inflammation spectrum assessment is provided to further empower individuals to understand their health and take proactive steps towards healing.
The Intersection of Energy Medicine and Scent
Yasmin Sewell, a former fashion director turned energy medicine practitioner, explores the healing potential of scent through her brand, Vareo. Her approach is founded on the belief that energy profoundly influences well-being, which inspired her to create a multidimensional line of fragrances that serve both aesthetic and therapeutic purposes. Each scent is formulated to evoke specific emotional responses and alter one's energetic state, fostering an intimate connection to personal wellness. This innovative perspective highlights scent as more than a mere accessory; it is a powerful tool for enhancing vitality and mood.
Exploring Spirituality and Intuition
Sewell reflects on her intuitive experiences from childhood, recounting how her heightened sensitivity to energy has shaped her life and career. Growing up in a supportive household, she learned to embrace her psychic abilities rather than suppress them, fostering an environment where spiritual discussions were commonplace. She acknowledges the challenges many face in connecting with their intuition, emphasizing the need to differentiate between the constant chatter of the mind and the quieter, deeper voice of the soul. By practicing mindfulness and presence in daily activities, individuals can tap into their innate intuition and harness its wisdom.
Creating a New Genre of Wellness Fragrance
Vareo represents a unique fusion of wellness and fragrance, redefining how individuals engage with scent in their daily lives. Rather than selecting a single signature fragrance, Sewell encourages a more dynamic approach where multiple scents can be utilized based on mood, intention, and life circumstances. Each fragrance is crafted with specific emotional benefits in mind, offering users a way to consciously choose scents that support their well-being. This innovative concept positions Vareo as a new player in the fragrance industry, promoting the idea that wellness and scent can coexist harmoniously.
Sustainable Practices and the Energetic Connection
Sewell underscores the importance of sustainability in the creation of Vareo products, ensuring that every ingredient is sourced ethically and responsibly. The brand aims to strike a balance between natural and clean synthetic ingredients, using the latter when necessary to protect over-farmed plant species. Each fragrance contains crystals that are charged with intention, enhancing the overall energy of the product. By incorporating science-backed formulations and energetic elements, Vareo not only provides beautiful scents but also aims to create a mindful and impactful user experience.
In this episode of The Art of Being Well, Dr. Will Cole is joined by Yasmin Sewell, founder of the energetic wellness brand Vyrao. A former fashion and creative director turned energy healer, Yasmin shares how Reiki, Integrative Quantum Medicine™, and her deep knowledge of flower essences and Ayurveda led her to create a whole new category of scent and wellbeing. They dive into how fragrance can shift mood, frequency, and energy, and how our sensory experiences can support emotional healing, intuition, and joy. For all links mentioned in this episode, visitwww.drwillcole.com/podcast.
Please note that this episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct or indirect financial interest in products or services referred to in this episode.
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