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Fragrance Apothecary: The Magic + Science Of Scent, Ritual & Energy | Yasmin Sewell

The Art of Being Well

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The Essence of Energy: Transforming Fragrance and Well-Being

This chapter reflects on the speaker's journey from a fashion career to creating a fragrance brand that emphasizes the connection between scent, mood, and well-being. It explores the artistic and scientific nuances of fragrance creation, highlighting the balance of natural and synthetic ingredients while maintaining sustainability. The discussion culminates in the introduction of 'Mama Juju,' a fragrance designed to promote grounding sensations and emotional healing through its unique blend.

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