Isaac French, a former accountant turned hospitality entrepreneur, created Live Oak Lake, a luxury micro-resort in Waco, Texas, transforming a $20k investment into a $7M success. He shares his journey of using social media to attract guests and the importance of creating memorable experiences. Isaac discusses innovative features like a shipping container pool that boosted profitability. He also explores crowdfunding strategies that helped launch new projects, emphasizing the need for branding and unique offerings in the evolving hospitality industry.
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volunteer_activism ADVICE
Grow Audience for Higher Value
Build a big audience on social media.
This can significantly increase a property's value and attract buyers.
question_answer ANECDOTE
Live Oak Lake's Success Story
Isaac French started Live Oak Lake with $20,000 and built it into a $2.3 million resort in under a year.
After Airbnb suspended his account, he grew his Instagram following through influencer giveaways.
volunteer_activism ADVICE
Effective Influencer Marketing
Guide influencers on posting style and giveaway terms.
Create high-quality content for them to share, ensuring consistent branding.
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The Remarkable Power of Giving People More Than They Expect
Will Guidara
In 'Unreasonable Hospitality,' Will Guidara shares his experiences as the General Manager of Eleven Madison Park and The NoMad, highlighting the importance of hospitality in any business. The book emphasizes that simply offering a great product is not enough; organizations must also focus on creating authentic connections and memorable experiences for both customers and employees. Guidara provides practical advice on setting expectations, managing teams, and adapting to unexpected situations, all while maintaining a commitment to hospitality that goes beyond mere service. His approach is applicable across various industries, not just limited to restaurants and luxury businesses.
From a $20k dream to a $7M micro-resort, Isaac French built Live Oak Lake into an Instagram sensation with 150k followers and 80% direct bookings. Rich Somers dives deep with Isaac on building the brand, automating guest touchpoints, and what it takes to create a hospitality experience that’s both stunning and efficient. Get ready for insider strategies to level up your game.
Isaac French is a former accountant turned hospitality entrepreneur and the creator of Live Oak Lake, a luxury micro-resort in Waco, Texas, renowned for its design and guest experience. With over 150,000 Instagram followers (@liveoaklake), the resort boasts 95% occupancy and continues to set a new standard in experiential hospitality.
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