The Rich Somers Report
How a $20K Investment Built a $7M Micro-Resort | Issac French E249
Oct 1, 2024
Isaac French, a former accountant turned hospitality entrepreneur, created Live Oak Lake, a luxury micro-resort in Waco, Texas, transforming a $20k investment into a $7M success. He shares his journey of using social media to attract guests and the importance of creating memorable experiences. Isaac discusses innovative features like a shipping container pool that boosted profitability. He also explores crowdfunding strategies that helped launch new projects, emphasizing the need for branding and unique offerings in the evolving hospitality industry.
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Quick takeaways
- Isaac French transformed a $20K investment into a $7M micro-resort by focusing on unique experiences and engaging design.
- Strategic use of social media, particularly Instagram, has been crucial in boosting Live Oak Lake's visibility and direct bookings.
Deep dives
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