The Rich Somers Report How a $20K Investment Built a $7M Micro-Resort | Issac French E249
15 snips
Oct 1, 2024 
Isaac French, a former accountant turned hospitality entrepreneur, created Live Oak Lake, a luxury micro-resort in Waco, Texas, transforming a $20k investment into a $7M success. He shares his journey of using social media to attract guests and the importance of creating memorable experiences. Isaac discusses innovative features like a shipping container pool that boosted profitability. He also explores crowdfunding strategies that helped launch new projects, emphasizing the need for branding and unique offerings in the evolving hospitality industry.
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Grow Audience for Higher Value
- Build a big audience on social media.
- This can significantly increase a property's value and attract buyers.
Live Oak Lake's Success Story
- Isaac French started Live Oak Lake with $20,000 and built it into a $2.3 million resort in under a year.
- After Airbnb suspended his account, he grew his Instagram following through influencer giveaways.
Effective Influencer Marketing
- Guide influencers on posting style and giveaway terms.
- Create high-quality content for them to share, ensuring consistent branding.
