SPEAK LIKE A CEO
274: How to Write so Busy People Respond. Todd Rogers
Feb 4, 2025
Todd Rogers, a Harvard professor and behavioral scientist, dives into the intricacies of effective communication. He shares his research-backed six principles to write compellingly for busy readers, enhancing clarity and engagement. The conversation highlights the importance of brevity and structuring messages for optimal reader navigation. They also address the challenges of writing from the reader's perspective, emphasizing how focusing on the audience can significantly boost response rates. This is a must-listen for anyone looking to improve their writing and connect better with their audience.
46:00
Episode guests
AI Summary
AI Chapters
Episode notes
Podcast summary created with Snipd AI
Quick takeaways
- Adopting brevity and clarity in writing significantly improves the chances of busy readers engaging with messages.
- Structuring written communication with headings and simple action steps facilitates better navigation and encourages prompt responses from recipients.
Deep dives
The Importance of Writing for Busy Readers
Effective communication is increasingly essential in a world filled with distractions and overflowing inboxes. Most messages go unread or unanswered because they fail to capture the attention of busy readers who tend to skim rather than read thoroughly. By understanding the behaviors of these busy individuals, writers can improve their communication strategies significantly. Adopting principles that prioritize clarity and brevity can increase the likelihood of engagement and response.
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
