274: How to Write so Busy People Respond. Todd Rogers

Is it possible to write so that even busy CEOs respond? Yes, it is. If you know how. 

On this week’s episode of Speak Like a CEO, Oliver sits down with Harvard professor Todd Rogers, co-author of Writing for Busy Readers, to uncover why most messages fail – and how to fix them.

Todd is a behavioral scientist who has spent years studying how people read (or rather, don’t read). His research-backed insights will change the way you write forever.

Along with co-author Jessica Lasky Fink, Todd distilled years of research into 6 principles that make writing clearer, more engaging, and more likely to get a response.

Every day, we’re drowning in emails, reports, and messages. These 6 principles don’t just make your writing better; they boost productivity, relationships, and response rates.

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