Entrepreneurs on Fire The Power of Video in Being Known as the Go To Authority in Your Industry with Krista Mashore: An EOFire Classic from 2021
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Apr 26, 2025 Krista Mashore is in the top 1% of coaches and realtors nationwide, an author of four best-selling books on digital marketing, and was named Yahoo Finance's number one digital marketer to watch in 2021. She reveals how video marketing can establish authority and transform businesses. Discussing the importance of learning from failures, she emphasizes a mindset shift to overcome limiting beliefs. Krista shares her journey to a $20 million success and highlights the power of authenticity and strong connections in networking.
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Krista's Comeback Journey
- Krista Mashore left a safe teaching job and faced personal hardships, including divorce and financial struggle, before building a $20 million coaching business in under four years.
- She used her real estate industry experience and digital marketing to become a top nationwide coach and marketer.
Use Video and Mindset Mastery
- Use video marketing strategically and distribute it effectively to build relationships and establish authority in your community.
- Invest in mindset over skill set, as mindset drives success and enthusiasm that sells.
Date Your Community First
- Convert leads by first developing relationships without asking for anything, similar to dating, before pitching your offer.
- Spend time serving and adding value through video content to attract loyal, high-quality clients.
