The Power of Video in Being Known as the Go To Authority in Your Industry with Krista Mashore: An EOFire Classic from 2021
Entrepreneurs on Fire
Winning Mindset for Business Success
This chapter emphasizes the importance of adopting a 'serving, not selling' philosophy to build trust and loyalty, advocating for meaningful connections over immediate sales. The speakers also highlight the necessity of positioning oneself as an authority in their industry and utilizing video content effectively to stand out in a competitive market.
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