Prime Mover Core Values: Our Formula For Winning | #Success - Ep. 06

8 snips

Feb 3, 2025

Discover how core values can transform your business success and marketing effectiveness. Learn why the best entrepreneurs focus on values over mere strategies. Explore the power of extreme ownership and the golden rule in building trust. Find out how over-delivering can create lifelong loyalty among customers. Personal growth through community contribution is emphasized, alongside the importance of defining and embracing your own core values. Challenge yourself to push past mediocrity by taking pride in your work!

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INSIGHT

The Importance of Values

Company values are essential for long-term success, guiding actions and shaping culture.
Russell Brunson initially resisted values, finding them cheesy, but now recognizes their importance.

ANECDOTE

Growth Through Contribution: A Wrestling Anecdote

Russell Brunson shares a story about coaching wrestling and how contributing helped him grow.
He realized that teaching others forced him to break down the move, revealing new insights and improving his technique.

ADVICE

Always Over-Deliver

Always over-deliver in every situation, exceeding expectations in all interactions.
This principle applies to relationships, work, and customer interactions, leading to growth and stronger connections.

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What separates successful entrepreneurs and marketers from those who struggle? It’s not just strategy… values! In this episode of The Russell Brunson Show, I break down the essential principles that drive long-term success in business, marketing, and selling.

I’ll share the core values we developed inside our company, Prime Mover, and explain why setting the right standards can elevate your business, your team, and your ability to influence and sell effectively. You’ll hear the lessons I’ve learned from top business leaders, personal mentors, and even my own experiences in wrestling that shaped these principles.

Key Highlights:

The role of “values” in sales, marketing, and business success, and why most entrepreneurs overlook them.
How structuring your company around growth, contribution, and extreme ownership creates a winning culture.
Why the best marketers and business owners funnel hack first instead of starting from scratch.
The hidden power of over-delivering and how it turns customers into lifelong fans.
The golden rule applied to marketing and sales and how treating others the way you want to be treated builds trust and drives results.
The secret to pushing past mediocrity: Work until you’re proud.

Whether you’re a marketer, entrepreneur, or business owner looking to scale your sales and influence, this episode will challenge you to rethink how values shape your path to success.

Tune in and start applying these principles today!

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