Dan Kennedy's Magnetic Marketing Podcast Transforming An Underperforming Business Into A Profit Machine
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Dec 12, 2025 In this engaging conversation, Kat Smith, a direct-response marketer and salon turnaround specialist, shares her inspiring journey of revitalizing a failing salon into a profit powerhouse. She dives into the power of direct-response marketing that transformed her approach. Kat reveals her 80/20 strategy for maximizing high-return activities, the implementation of a referral system that boosted referrals, and the importance of personality-driven branding. She also discusses smarter recruitment tactics, staff training, and maintaining consistent client engagement to ensure sustained success.
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Bought A Losing Salon And Turned It Around
- Kat bought a failing salon that was losing money and turned it into a profitable business.
- She discovered basic fixes and direct-response marketing that unlocked cash flow and growth.
Double Down On What Works
- Identify what already works and double down on it while fixing what doesn't.
- Use simple analysis (like 80/20) to prioritise actions that return cash quickly.
Systemize Referrals With Incentives
- Formalize referrals with a simple, trackable card customers can hand out.
- Incentivize staff to distribute referral cards to make the system consistent.
