Kat Smith

In this engaging conversation, Kat Smith, a direct-response marketer and salon turnaround specialist, shares her inspiring journey of revitalizing a failing salon into a profit powerhouse. She dives into the power of direct-response marketing that transformed her approach. Kat reveals her 80/20 strategy for maximizing high-return activities, the implementation of a referral system that boosted referrals, and the importance of personality-driven branding. She also discusses smarter recruitment tactics, staff training, and maintaining consistent client engagement to ensure sustained success.