The Game with Alex Hormozi The Sales Tactic that added $35M in Sales | Ep 259
Dec 15, 2020
Discover the life-changing sales tactic that soared revenue by $35 million. Learn about the innovative 'assumed close' method that revolutionizes customer interactions. Hear how one pivotal moment in pitching transformed supplemental sales into a profit powerhouse. Plus, gain insights on upselling across different locations and apply these strategies to your own business for lasting success.
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Supplement Sales Struggle
- Alex Hormozi struggled to sell supplements at his gym, despite having a full clientele.
- A chance encounter with a former classmate who successfully ran supplement stores inspired him to change his approach.
The First Supplement Sale
- After many failed attempts, Alex Hormozi successfully sold supplements by asking a client which flavor they preferred, assuming the sale.
- This pivotal moment introduced him to the power of the "assumed close."
The Assumed Close
- The "assumed close" is a powerful sales tactic where the customer chooses between buying options, not whether to buy.
- This shifts the decision from purchasing to preference, increasing sales.