Consulting Success Podcast
How To Create An AI "Team" In Your Consulting Business With Christopher Penn: Podcast #314
Dec 4, 2023
Christopher Penn, co-founder of TrustInsights, discusses how to create an AI team in your consulting business. He shares insights on the benefits of leveraging AI, such as increased revenue and efficiency. The podcast also covers topics like growing a newsletter, advancements in AI technology, using technology for business growth, effective marketing measurement, and the impact of inflation on consulting businesses.
42:21
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Quick takeaways
- Leveraging AI in your consulting business can lead to increased revenue and productivity
- Building direct relationships with your audience through platforms like Slack can foster engagement and nurture connections
Deep dives
Growing Your Audience and Customer Base with a Newsletter
Christopher Penn shares insights on how to utilize a newsletter to grow your audience and customer base. He emphasizes the importance of providing value to subscribers through curated content, job listings, and personalized insights. Penn explains that his newsletter evolved over time, incorporating machine-curation and focusing on AI-related topics. He also highlights the power of building direct relationships with your audience, bypassing AI algorithms on social media platforms. By growing engaged communities through platforms like Slack, consultants can nurture direct connections with their target audience.
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