6min chapter

Consulting Success Podcast cover image

How To Create An AI "Team" In Your Consulting Business With Christopher Penn: Podcast #314

Consulting Success Podcast

CHAPTER

Effective Marketing Measurement with Tracking Codes

Learn about the significance of tracking codes, specifically UTM codes, for effective marketing measurement and attribution. Discover why tracking codes should be used everywhere except on the website itself, and how customer journey data can be accessed through Google Analytics with BigQuery backup enabled.

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