The Obvious Choice cover image

The Obvious Choice

195 | From Break-Even To Millions With 3 Changes

Mar 18, 2024
Learn how simple changes can lead to massive success in business, from personal branding to effective pricing strategies. Dive into the significance of tattoos across cultures and the value of customer interactions. Discover the power of community engagement and strategic pricing for enhanced customer success in the fitness industry.
52:05

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Quick takeaways

  • Prioritizing personal brand over company brand enhances audience connection and trust.
  • Engaging directly with customers yields valuable insights, reducing costs and sharpening focus.

Deep dives

Focusing Efforts on the Right Things

Success hinges on focusing efforts on the right aspects rather than just working hard. This shift led to significant business growth by making five powerful changes. One major change involved prioritizing personal brand over the company brand, allowing for greater audience connection and trust. Taking strategic risks and focusing on what truly matters can lead to rapid business turnarounds.

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