195 | From Break-Even To Millions With 3 Changes
The Obvious Choice
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Strategic Pricing for Enhanced Customer Success
The chapter emphasizes the benefits of raising prices to improve profits, product quality, and customer success in the online training industry post-COVID-19. It discusses the importance of offering premium services, providing essential support, and the pitfalls of scaling with low-cost memberships. The conversation also touches on the challenges faced by companies in the fitness industry and the strategies employed by successful individuals to build large followings through dedicated content creation and smart branding.
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