Next in Media

What's a Bank Like Chase Doing Selling Advertising?

Jan 7, 2025

Rich Muhlstock, President of Chase Media Solutions, leads the bank's innovative foray into advertising by leveraging the first-party data of 80 million customers. He discusses how Chase bridges brands and consumers with personalized, value-driven offers, ensuring trust and security in a regulated industry. Muhlstock highlights a performance-based advertising model with high ROI for brands. The conversation dives into the expansive advertising ecosystem, utilizing multiple touchpoints from mobile apps to ATMs, and emphasizes the importance of data-driven consumer insights for effective marketing strategies.

20:24

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Episode guests

Rich Muhlstock

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Episode notes

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Quick takeaways

Chase Media Solutions utilizes its vast first-party data to provide brands with precision targeting and personalized cash back offers for consumers.

The company's focus on trust, privacy, and security creates a brand-safe environment that enhances the effectiveness of advertising campaigns in a regulated industry.

Deep dives

Chase Media Solutions: Bridging Brands and Consumers

Chase Media Solutions connects brands with consumers throughout their financial journey by leveraging the bank's extensive data on customer spending. With access to 80 million customers, the platform allows brands to offer personalized cash back deals tailored to individual preferences. Research indicates that a substantial percentage of customers are more inclined to shop where they can earn rewards, highlighting the efficacy of this approach. By transforming traditional advertising into value-driven experiences, Chase creates mutually beneficial opportunities for both consumers and advertisers.

Intro

2min

Revolutionizing Advertising in Banking

11min

Navigating the Landscape of Digital Performance Marketing

2min

The Evolution of Retail Media

4min

Navigating Consumer Behavior in Advertising Strategies

2min

Next in Media spoke with Rich Muhlstock, president of Chase Media Solutions, about his company's push into commerce media, where the bank fits in the flow of media budgets, and what it's like to sell ads in a highly regulated industry.

Takeaways:

• Chase Media Solutions' Unique Approach: By leveraging first-party data from its 80 million customers, Chase Media Solutions bridges the gap between brands and consumers, emphasizing precision targeting without third-party cookies.

• Personalized, Value-Driven Offers: Offers through Chase Media Solutions are not just ads—they are personalized experiences that provide value to both consumers and brands.

• Trust and Security as Core Pillars: Chase’s emphasis on customer trust, privacy, and security ensures a unique selling point for advertisers, maintaining a brand-safe environment for campaigns.

• High ROI through Transparent Attribution: Chase offers a performance-based model where brands only pay for actual conversions, ensuring a measurable and high return on ad spend.

• Expanding Advertising Ecosystem: From mobile apps and websites to ATMs, branches, and even billboards, Chase Media Solutions is integrating offers across multiple touchpoints, creating a diverse and comprehensive advertising network.

• Data-Driven Consumer Insights: Chase’s ability to analyze customer spending habits across categories offers marketers actionable insights for more effective campaign strategies.

Guest: Rich Muhlstock

Host: Mike Shields

Sponsor: Epsilon

Producer: FEL Creative

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Next in Media

What's a Bank Like Chase Doing Selling Advertising?

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

Deep dives

Chase Media Solutions: Bridging Brands and Consumers

Innovative Ad Technology and Strategy

Adapting Amid Regulatory Standards

Remember Everything You Learn from Podcasts