Rich Muhlstock, President of Chase Media Solutions, leads the bank's innovative foray into advertising by leveraging the first-party data of 80 million customers. He discusses how Chase bridges brands and consumers with personalized, value-driven offers, ensuring trust and security in a regulated industry. Muhlstock highlights a performance-based advertising model with high ROI for brands. The conversation dives into the expansive advertising ecosystem, utilizing multiple touchpoints from mobile apps to ATMs, and emphasizes the importance of data-driven consumer insights for effective marketing strategies.
