Dental Digest Podcast with Dr. Melissa Seibert

194. Dan Delmain - Grow Your Practice and Get More Patients

Oct 5, 2023

In this podcast, Dan Delmain discusses the ever-changing world of digital marketing, the significance of an insurance page on dental practice websites, building sales funnels and leveraging referrals, targeting non-English speaking patients, strategies for increasing online visibility and attracting patients, and the importance of identifying your ideal patient.

40:01

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Quick takeaways

To create an effective marketing strategy, it is crucial to understand your ideal patient and align your branding, messaging, and marketing efforts to connect with them effectively.

Developing a strong brand that resonates with your target patients is a foundational aspect of successful marketing and patient loyalty.

Deep dives

Identifying the Ideal Patient

To create an effective marketing strategy, it is essential to understand your ideal patient. This involves analyzing factors such as age, gender, location, dental health background, and financial stability. By identifying your target patient demographic, you can align your branding, messaging, and marketing efforts to connect with them effectively. This targeted approach allows you to attract patients who are in need of treatment, financially stable, and reliable. While it may seem counterintuitive to narrow your focus, targeting the right patients can lead to greater loyalty, higher lifetime value, and a more profitable practice.