Founder's Journal

Why I Lost Motivation After Selling Morning Brew

12 snips
Sep 1, 2023
In this episode, Alex Lieberman answers burning questions about balancing brand building with profits, testing new business ideas, choosing to be a chairman, ultimate goals with Storyarb, and changing motivation after selling Morning Brew.
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ADVICE

Ruthless Focus On One Goal

  • Be ruthless about a single mission and only spend time or money on things that advance it.
  • Ask if each activity improves the product, grows the right audience, or helps monetize before committing resources.
ADVICE

Trade Time For Cash When Bootstrapping

  • Trade money for sweat equity early: build solutions yourself instead of outsourcing when cash is tight.
  • Hire for potential, not pedigree, and use contractors to fill technical gaps cheaply.
ANECDOTE

Referral Program Built For $500

  • Morning Brew paid a developer $500 on Upwork to build its referral program instead of buying expensive software.
  • That small investment unlocked growth without blowing the bootstrap budget.
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