Episode 36: It’s time for another mailbag episode! Alex Lieberman (@businessbarista) answers some burning questions from our listeners. In this episode, Alex talks about how to balance your long-term brand with short-term profits, how to test a new business idea, why he chose to be a chairman vs. CEO, and ultimate goals and motivation. 

Timestamps:

(02:08): How to balance brand building with profits

(09:05): How to test a new business idea?

(16:32): Why be chairman from day one of the new business?

(22:00): What’s your ultimate goal with Storyarb?

(24:34): Did your motivation change after selling Morning Brew?

Send us an email and let us know what you think of the idea! foundersjournal@morningbrew.com

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Alex Lieberman (@businessbarista)

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