Strategy Simplified S18E20: Chase Sapphire Reserve Fee Hike: Smart Strategy or Customer Risk? (Market Outsiders: June 17, 2025)
Jun 17, 2025
The recent 45% fee hike for the popular Sapphire Reserve card sparks a discussion on its new perks and their true value. Hosts analyze the impact on customer loyalty and financial dynamics in the credit card industry. They dive into JetBlue's struggles and what it means for potential takeovers by larger airlines. Listeners will gain insights into consumer behavior shifts and strategic moves by major credit issuers in a post-pandemic world.
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Namaan's Chase Sapphire Experience
- Namaan has been a long-time Chase Sapphire Reserve cardholder mainly for its travel and dining rewards.
- He values its flexible points system that allows transfers to many airline and hotel partners.
Jenny Rae Downgrades Chase Card
- Jenny Rae downgraded her Chase Sapphire Reserve card due to removal of key dining benefits.
- She previously used it extensively for travel dining but found the perks no longer justified the $550 fee.
Evaluating The Value of Fee Hike
- The new $795 annual fee claims to offer $2,700 in annual benefits including hotel, dining, and travel credits.
- This increase may be justifiable if users can fully utilize new redemption and credits, offsetting the fee hike.