30 Minutes to President's Club | No-Nonsense Sales The One-Page Business Case That Closes 7-Figure Deals Like Clockwork | Nate Nasralla | Ep. 313
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Jun 3, 2025 Nate Nasralla, a seasoned sales expert and co-founder of Fluint, reveals the secrets behind crafting a compelling one-page business case that drives seven-figure deals. He emphasizes the importance of sharing drafts early to boost collaboration and outlines a clear format that resonates with decision-makers. Listeners will learn how to keep proposals straightforward, avoid flashy visuals, and frame problems effectively. Nate also dives into personalized email strategies and the art of uncovering client priorities, making this a must-listen for anyone looking to close big deals.
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Use Short Soundbite Messages
- Use soundbites to compress your whole deal into four parts delivered in two sentences.
- Craft easy-to-remember messages so champions can repeat your key points without you present.
Craft a One-Page Business Case
- Use a one-page business case with five parts: priority-driven headline, problem statement, recommended approach, target outcomes, and required investment.
- Keep it simple and draft early to help champions script your message independently.
Speak Executive's Priority Language
- Link your deal language to the executive's existing priority language to maintain momentum.
- Use the executive's shorthand phrase or project name as the business case headline for instant alignment.