Mastering Sales Discovery: Aligning Priorities and Solutions

Nate’s Business Case Template

Nate Nasralla shares how to craft a one-page business case that your champion can run with. By presenting it early, keeping it simple, and making it feel like an internal doc that earns buy-in from decision-makers.

🎙 ACTIONABLE TAKEAWAYS:

• Share an unfinished draft of your business case early to encourage collaboration and build alignment using Cunningham's Law.
• Present your business case in a simple, memo-style format limited to one page without flashy visuals or excessive content.
• Structure the one-pager with a priority-driven headline, problem statement, recommended approach, target outcomes, and required investment.
• Make the document feel like an internal memo by avoiding company branding and marketing polish.

NATE’S PATH TO PRESIDENTS CLUB:

• Co-Founder @ Fluint
• Chief Growth Office @ Global Venture Network

RESOURCES DISCUSSED

• Nate's One Page Business Case Template
• Join our weekly newsletter⁠
• Things you can steal
• Save $50 on any 30MPC course with code “PODCAST”
• Free Sales Templates, Scripts, and Guides