People vs Algorithms The Media Singularity
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Sep 12, 2025 This discussion dives into the power of fandom in news and why comedians are stepping up as social commentators. The dynamic relationship between media and politics is scrutinized, highlighted by figures like Charlie Kirk and Sam Altman's notable clashes. The decline of the open web and its implications for publishing economics are explored, alongside the rise of niche formats like newsletters as potential solutions. Additionally, the conversation touches on how technology and evolving formats shape our media consumption and engagement.
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Charlie Kirk As Media-Political Hybrid
- Troy describes Charlie Kirk as both an activist and a media brand who mastered viral debate formats.
- He used rallies, podcasts and clips to straddle politics and entertainment until his killing at a rally.
Engagement Incentives Drive Combat
- Feeds reward engagement above all, which favors bombast, combat and tribal content.
- That incentive structure explains why punditry, hostility, and spectacle dominate online media.
Make Marketing Feed-First
- Treat marketing as part of the feed-driven media ecosystem and adapt to blurred lines with editorial.
- Align brand content to feed dynamics and make marketing responsive to news and community moments.
