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The Media Singularity

People vs Algorithms

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The Changing Landscape of Digital Advertising

This chapter explores Google's assertion about the decline of the open web due to advertising technology, examining its impact on SEO-driven businesses. The discussion highlights the transition from traditional display advertising to content marketing and how companies are adapting. Additionally, it delves into the evolution of media consumption and the role of AI in shaping information sourcing and user engagement.

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