When It Hits the Fan
Has business lost the argument? X versus Bluesky, and Coleen’s jungle PR
Nov 19, 2024
The discussion tackles whether businesses should engage in public debates and the consequences of staying silent in today’s environment. A crisis at Ben & Jerry's sparks insight into corporate communication, while the exodus from X to Bluesky reshapes how we connect. The episode also highlights Colleen Rooney's savvy PR tactics amid challenges, showcasing how effective messaging can redirect narratives. CEOs are urged to confront misinformation directly as the landscape of authenticity in communication evolves.
28:14
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Quick takeaways
- The shift from Elon Musk's X to Blue Sky signifies a growing demand for genuine user experiences, challenging businesses to adapt their communication strategies accordingly.
- Ben & Jerry's activism demonstrates that engaging in controversial discussions can strengthen a brand's identity and loyalty, even amidst corporate complexities.
Deep dives
The Shift in Social Media Dynamics
The growing exodus from Elon Musk's platform X to the emerging social media platform Blue Sky reflects a significant shift in user preferences and behavior. Users are leaving X due to experiences of manipulation within its algorithms, perceived biases, and a decrease in constructive engagement. Blue Sky offers a more collaborative environment, reminiscent of early social media, inviting users to shape their own online experiences. This trend poses important questions for businesses regarding their presence on social media, as brands must navigate which platforms align with their communication strategies.
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