When It Hits the Fan Has business lost the argument? X versus Bluesky, and Coleen’s jungle PR
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Nov 19, 2024 The discussion tackles whether businesses should engage in public debates and the consequences of staying silent in today’s environment. A crisis at Ben & Jerry's sparks insight into corporate communication, while the exodus from X to Bluesky reshapes how we connect. The episode also highlights Colleen Rooney's savvy PR tactics amid challenges, showcasing how effective messaging can redirect narratives. CEOs are urged to confront misinformation directly as the landscape of authenticity in communication evolves.
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Business Leaders Correcting Misinformation
- Greg Jackson, CEO of Octopus Energy, effectively corrects misinformation about renewable energy on a public platform.
- This exemplifies how business leaders can engage in public discourse to counter false narratives.
Octopus Energy's Success Story
- Octopus Energy's rapid growth in just nine years, with 7.7 million customers, demonstrates the changing energy market.
- Their direct communication style and focus on customer service contrast with traditional energy companies.
The Risk of Silence
- Businesses risk losing public trust if they avoid engaging in important debates, leaving a vacuum for misinformation.
- This is especially true in sectors like energy and health, where misinformation campaigns are prevalent.