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Has business lost the argument? X versus Bluesky, and Coleen’s jungle PR

When It Hits the Fan

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Navigating Communication in the Energy Sector

This chapter explores the evolving communication strategies of business leaders in the energy sector, with a focus on a self-made billionaire's efforts to counter misinformation. It discusses the shift towards more interactive consumer engagement amidst a changing landscape influenced by renewable energy. The necessity for CEOs to address public perceptions in real time is emphasized as a critical component of modern leadership.

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