Has business lost the argument? X versus Bluesky, and Coleen’s jungle PR
When It Hits the Fan
Navigating Communication in the Energy Sector
This chapter explores the evolving communication strategies of business leaders in the energy sector, with a focus on a self-made billionaire's efforts to counter misinformation. It discusses the shift towards more interactive consumer engagement amidst a changing landscape influenced by renewable energy. The necessity for CEOs to address public perceptions in real time is emphasized as a critical component of modern leadership.
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