OPERATORS

E096: Content Creation & Brand Storytelling

74 snips
Feb 18, 2025
Discover the adrenaline rush of navigating natural disasters and the intriguing shift to the cannabis industry. Short-form content is taking the spotlight, transforming brand storytelling through authentic engagement. The struggle for trust in content creation reveals a preference for everyday creators. Dive into the ethics of marketing courses and the importance of meaningful connections in content creation. Data management emerges as a key player in scaling brands, while strategic storytelling enhances brand presence and resonates with targeted audiences.
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ANECDOTE

Fulfill Implementation

  • Roman Khan praised Fulfill's smooth implementation and robust product.
  • This positive experience led to the Operators podcast sponsorship.
ANECDOTE

Cannabis Venture

  • Colm transitioned from e-commerce to the cannabis industry seven years ago.
  • After a challenging public company experience, he returned to e-commerce and content creation.
INSIGHT

Cannabis Industry Challenges

  • The cannabis industry had potential but faced challenges like debanking and high taxes.
  • These challenges made it difficult for businesses to thrive despite the market demand.
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