

E096: Content Creation & Brand Storytelling
74 snips Feb 18, 2025
Discover the adrenaline rush of navigating natural disasters and the intriguing shift to the cannabis industry. Short-form content is taking the spotlight, transforming brand storytelling through authentic engagement. The struggle for trust in content creation reveals a preference for everyday creators. Dive into the ethics of marketing courses and the importance of meaningful connections in content creation. Data management emerges as a key player in scaling brands, while strategic storytelling enhances brand presence and resonates with targeted audiences.
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Fulfill Implementation
- Roman Khan praised Fulfill's smooth implementation and robust product.
- This positive experience led to the Operators podcast sponsorship.
Cannabis Venture
- Colm transitioned from e-commerce to the cannabis industry seven years ago.
- After a challenging public company experience, he returned to e-commerce and content creation.
Cannabis Industry Challenges
- The cannabis industry had potential but faced challenges like debanking and high taxes.
- These challenges made it difficult for businesses to thrive despite the market demand.