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10min chapter
E096: Content Creation & Brand Storytelling
OPERATORS
The Rise of Short-Form Video Content
This chapter explores the rapid growth of short-form video content and its impact on viewer habits, driven by platforms like TikTok. The speaker shares their journey in content creation, highlighting the challenges faced by individuals, including successful professionals, in presenting themselves on video. The chapter also introduces a project called Cut30, designed to equip creators with strategies for impactful video content, emphasizing authentic storytelling and meaningful engagement.
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