Showing Up Authentically on TikTok: Being Imperfectly You

Experimentation and Personal Authenticity on TikTok

One key strategy for social media managers and marketers on TikTok is to engage in a 30-day experimentation period. During this time, creators should try different formats, talk to the camera in various ways, and explore different content pillars. The goal is to find what they enjoy creating and what resonates with their audience. It is crucial to focus on personal authenticity and avoid excessive planning or scripted content. By analyzing the results, reflecting on each video, and identifying commonalities between successful ones, creators can refine their approach and determine what to continue consistently. It is also important to humanize the content by sharing relatable stories, embracing isms and characteristics that make them unique, and showcasing natural movement while filming.