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Showing Up Authentically on TikTok: Being Imperfectly You

Social Media Marketing Podcast

CHAPTER

Exploring and Refining Content for Long-Term Consistency

This chapter explores the importance of a 30-day test and trial period in content strategy, focusing on individual enjoyment and long-term goals rather than numbers or engagement. It also discusses a 15-day content challenge and the significance of analyzing audience response to refine and maintain consistency.

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