WP Builds 438 – Taking WordPress editing further with Amender’s AI-powered, universal content customisation
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Sep 25, 2025 In this engaging conversation, Sebastian Webb, a WordPress product developer and creator of Amender, introduces his innovative tool for non-destructively editing WordPress content across any builder. He discusses how Amender allows users to make targeted visual changes with AI assistance and a user-friendly interface. Sebastian shares insights on its unique licensing model, practical use cases for developers, and how it generates CSS and JavaScript for dynamic edits. With features designed for quick fixes and content prototyping, Amender aims to simplify web customization for all.
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From MicroThema Side Project To Amender
- Sebastian built MicroThema as a learning product and it evolved into his main business over a decade.
- He returned to full-time work to create Amender after his kids started school and AI matured.
Editing The Final HTML Unlocks Universality
- Amender edits the final HTML output so it can change any page regardless of which builder or plugin produced it.
- That server-or-client HTML approach makes universal, non-destructive edits possible across WordPress sites.
Small Actions, Big Possibilities
- Amender defines a small set of actions (insert, replace, prepend, etc.) that operate on targeted selectors to perform any change.
- Combining actions and aspects (HTML, CSS, JS) yields broad capabilities without needing each plugin's UI.